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Wednesday, February 27, 2008

The HD Media Future

The HD Media future

Everyone knows that media format wars have historical significance in the world of technology. Remember the most notorious battle between the Beta max and the VHS? The winner of such battles will make millions even billions. Later we had the upgrade of tape to CD, a revolution in music. In 1980 the Philips/Sony compact disc standard was finalized and nobody has looked back for the last 26 years (until mp3's came along).

Well as ever there is a new media battle but who will win again is yet unknown. This modern forest of technological mass has produced a new insurgency: THE HIGH DEFINITION WAR. Blu-ray vs HD-DVD are two competing formats which are eventually going to replace DVD's. As you look around at your local electric retailers you can see changes happening in the broadcast world, not only are we changing from our conventional CRT screens to Flat screen but also to HD ready TV. The impact this has on our lives is not as large as black and white to colour, but nevertheless a change that will definitely be a benchmark for future media.

Why New formats?

The reason we have introduced these new formats is that your traditional DVD can hold a maximum of 9.4 GB (Dual Layer) of information. This is not enough for HD broadcast as the information required is higher, being a resolution of 1920x1080. Blu-ray discs can hold 50 GB (Dual Layer) and HD-DVD 30 GB (Dual Layer).

These new discs cannot be played on normal DVD players but on new HD media players of which examples are Samsung BDP 1000 (Blu-Ray), Sony Playstation 3 (Blu-Ray), Toshiba HDXA1 (HD-DVD). This means spending more money for better resolution.

price

This is always important especially when new models of media come out; at first it is always expensive as supply out strips demand. The players are expensive, the cheapest being the Playstation 3 supposedly retailing at 549. Blu-Ray media also being expensive; similar to DVD's when they first came out (taking inflation into consideration), blank media costing from 11.99 to 24.99.

To play a Blu-ray Disc on a PC has brought about a price concern. The fact that you have to purchase a HDCP (High-Bandwidth Digital Content Protection) Graphic card, along with a HD monitor, not to mention a Blu-ray Drive and media, controversially may bring about decrease in sales. This is presently being contested with new Laptops and PCs that are Blu-ray compatible, look at the New Vaio VGN-AR21S.

The HD players need to be up to scratch on price. The Toshiba HD-DVD player retailing at almost half the price of the Blu-ray Samsung player creates even more competition between the two media. This could encourage sales of HD-DVD over Blu-ray, even though it's rumoured that Toshiba will be making a loss initially.

Prices of movies doesn't seem to be as high as anticipated; a Blu-ray movie 'House of flying daggers' from amazon.com will set you back $19.95 (10.68). This may encourage sales. Movies in HD-DVD identical in price, yet Blu-ray is a larger size disc.

Upscaling

Another problem HD may face is that the new DVD players have the upscaling technology ie. DVD is played at 480p but upscalers upgrade the image to 720p or 1080i. This produces a picture which is of high quality to the untrained eye, in fact even the trained eye has difficulty distinguishing between the two. The difference is seen on a 50 inch HD projector and looking right up close. So the question is will 1080p be much different to 1080i? Will people fork out the added expense when they know that a cheaper DVD upscaler will create more or less the same effect?

Media backup

software and hardware companies have invested a lot of money in subsidising HD media. Samsung, Panasonic, Mitsubishi, LG, Sony, TDK, JVC and Sharp support Blu-ray and Toshiba and Microsoft back HD-DVD. Hollywood movie studios Disney, Paramount, Warner, Sony, Eagle rock, Fox and MGM and Lions gate support Blu-ray also. None of these large companies would take such a gamble if they didn't know that this is what the consumer wants.

PlayStation 3

Sony love to bring out their own media whether its Sony Duo Sticks or Sony mini Discs. Their hunger to dominate the consumer market has always been there and this is nothing different. The Playstation 3 will play Blu-Ray discs, still having the ability to play older media like DVDs and CDs. The success of the predecessor's PS1 and PS2 will give much anticipation to the release of this new console and is what Sony are hoping will convert people to use Blu-Ray. A Sony spokesman has predicted that Blu-Ray will dominate the HD market within 12 months.

The encouraging feature with HD-DVD is the name, everyone's ears will ring with the name and automatically assume that this is a high definition movie. Asking someone in the street what 'Blu-ray' is will bring looks of confusion, along with the fact that both will produce similar quality pictures.

Region Coding

Region coding with Blu-Ray may put people off; the fact that you may not be able to watch a new release from the states or Japan on your European locked regional player will raise eyebrows.

REGION 1 South America, North America, East Asia (except China)
REGION 2 Europe and Africa
REGION 3 China, Russia other Countries

Multiregional configurations on DVD players has encouraged sales worldwide especially with worldwide films from Bollywood, Japan (manga) and South America.

So far the HD-DVD camp has not announced region coding just yet, and if they don't then this will be very advantageous for consumers.

future Proof

Realistically you only need about 15-20 GB for a feature length film in High definition but who would have known that DVD's could not be able to hold enough for high definition. Theoretically they can with MPEG-4 Compression. In any case media like Blu-ray will hopefully be future proof in years to come.

Conclusion

The timescale and price are the two main issues here, how quick we will universally change to HD and whether this is affordable. From a consumer point of view the necessity for HD doesn't seem imperative, after all VHS was around for 20 odd years twice that of DVD (so far). You could argue that technology is changing exponentially and that changes occur quicker.

As for the battle between the two media there may be compromise ahead. A UK firm has announced a solution to the media war. London-based New Medium Enterprises (NME) has developed a low-cost, multilayer DVD disc that can store Blu-ray content on one layer and HD DVD content on another. This would leave the consumer with the choice of buying either type of player to play the one disc.

The key setback I feel with the looming HD change is the cheaper alternative to a Blu-Ray player or HD-DVD player, the DVD upscaler. Do people want to get rid of those hundreds of DVDs they bought to replace them with an expensive alternative, especially when they might not even notice the difference in picture quality?

However I do feel that HD is encouraged with consoles such as the Playstation 3. Blu-ray is its main format and may revolutionise the games industry.

Jay Jeetley is a writer for the website http://www.Blu-raychoice.com, a resource for Blu-ray news, movies, forums and media.

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Workplace Factors That Lead To Shoulder Pain

Studies are always trying to shed more and more light upon the question of joint pain, and the different contributing factors. In a recent article in the Annals of Rheumatic Diseases by Bone and Tooper, looked at how prolonged exposure to repetitive activity at work contributes specifically to shoulder pain. In their study, they noted that population based studies suggest a lifetime prevalence of over 70 percent for neck and shoulder pain.

They found that shoulder pain was second only to back pain in workers compensation insurance claims. Their study also found that the risk of developing shoulder pain when starting a new job is related to the amount of over-the-head lifting and the monotonous nature of the work. They concluded that shoulder pain is a common problem among working age adults and is a large contributor to sick leave.

The study was able to identify some of the workplace factors that contribute to shoulder pain. The researchers were able to identify prolonged abnormal posture and repetition as significant contributors to shoulder pain. They also noted that more recent studies have considered the psycho-social influences such as monotony of work and the amount of stress might also contribute to shoulder pain.

In their conclusions, they call for more studies looking at psycho-social stressors as wells as repetative movement and how it can be modified in order to prevent further injuries to the shoulder in the workplace setting. Such a finding could greatly benefit the 70% of the population that suffers from some sort of work-induced joint pain.

Michael Carroll, MD is a board certified family physician with a special interest in sports medicine. He is the founding partner of Creekside Clinic, LLC, a progressive primary care center in Traverse City, Michigan and a member of both the American college of sports medicine, and the American Academy of Family Physicians.

He also holds special interest in shoulder pain and rotator cuff injuries specifically with regard to cutting-edge treatments and is the author of a Shoulder Pain Talk.

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Weight Loss & Obesity Affects Life Expectancy

We hear it all the timelose weight for your health. Few people however, realize the extent to which this is critical to their physical well-being and ultimately their life expectancy.

In January 2003, the journal of the American medical Association featured a study finding that obesity appears to lessen life expectancy, especially among young adults. The study showed an obese 20-year-old white male, (5'10")178cm and weighing (288 pounds) 130kg was estimated to lose 13 years of his life as a result of obesity.

It is now well research that a Western diet that leads to obesity may actually act to stimulate the growth of cancer cells. It is never too late to improve your health through healthful eating and adopting a more health-giving lifestyle. Here are simple steps to follow which can make an immediate improvement to your health and vitality.

1. Check to see if you are overweight or obese.
To find out your BMI you need to divide your weight (measured in kilos) by your height (measured in metres) squared. If the result is greater than 25, your health may be improved by losing weight.

2. Match your diet to your bodys requirements.
If you eat and drink more calories than your body requires you will put on weight. learn to control calories and portion sizes, make recipes leaner, and eat infrequently from fast food restaurants. Also learn how to snack with healthful choices.

3. Colour your diet with a large variety of colorful, cancer-fighting fruit and vegetables.
There are seven different color ranges of both fruit and vegetables and by choosing between 5 to 9 daily serves from a wide range of fruit and vegetables, we are extending our consumption of cancer (and other disease) fighting nutrients.

4. Eat lean protein with every meal.
protein provides a powerful signal to the brain providing a longer sense of fullness. The right source of protein is essential to controlling your hunger with fewer calories and necessary to maintain your lean muscle mass. Choices of protein should be flavored soy shakes with fruit; the white meat of chicken and turkey, seafood such as shrimps, prawns scallops and lobster and ocean fish or vegetarians may prefer soy based meat substitutes.

5. Rev up your metabolism with activity.
If you want to enjoy a lifetime of well being, exercise is a key ingredient. Thirty minutes activity each day that takes as much effort as a brisk walk is recommended for adults. Children should be active for an hour each day.

6. Get support to ensure you develop a healthful eating plan and reach your goal weight.
A study, Effects of internet Behavioral Counseling on Weight Loss in Adults at Risk of Type 2 Diabetes shows that participants who had the support of weight loss coaching lost more weight than those who didnt. The study concluded that the support of a weight loss coach can significantly improve weight loss results.

Being overweight or obese has been identified next to smoking, as the most preventable major risk to developing cancer. Even small weight losses have been shown to have beneficial health effects. So its never to late to start and you can never be too young or too old to be concerned about your health and do something about achieving a more healthy weight.

(c) Copyright by Kim Beardsmore

Kim Beardsmore is a weight loss consultant whose business operates across 60 countries. Tons of recipes, articles, resources, free newsletter and more to help you lose weight and keep it off forever. Estimate your healthy body weight or receive a free weight loss consultation at http://www.weight-loss-health.com.au

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